Slow iPhone sales makes Apple allow its competitors to have access to their services

Samsung declared on Sunday that they will add an app to their smart TVs in order to allow users to watch content bought on Apple’s iTunes service. This is an indication of the fact that Apple might be selling television services in the future on devices made by other companies.

Due to slow iPhone sales in China, and an overall saturated global smartphone market in which users are not replacing their iPhones every year anymore, Apple is adapting and is starting to focus more on marketing its content business, like music, movies, television, and iCloud storage. This comes after a very fruitful decade in terms of sales, estimating $9 billion lower revenue than initially expected for the first quarter of 2019.

Apple and Samsung had always been known as competitors, fighting it out for smartphone sales across the globe, alongside other popular smartphones creators like Huawei.

The deal comes after, in November, Apple already made a similar agreement with another company, Amazon, when they agreed to make their Apple Music service available on Amazon’s Echo smart speakers, direct competitors of Apple’s HomePod speakers.

Source: businessinsider.comApple, Samsung, Smart TV, iTunes, iCloud, Amazon