Samsung expanded Bixby to over 200 countries globally on Tuesday as it wishes to compete with Apple Siri and Amazon Alexa

Bixby was revealed earlier this year, just when Samsung introduced its flagship Galaxy S8 smartphone. It was first available in South Korea, and then in the U.S.

Currently, Samsung is sending Bixby to new regions including the U.K., Australia, Canada and South Africa. Furthermore, it can recognize U.S. English and Korean.

To activate Bixby on the Galaxy S8, one must simply push a small button located on the side of the smartphone. Users can ask it to carry out tasks such as searching through a photo album, or send a picture that has just been taken to a specific contact.

“The expansion of Bixby’s voice capabilities is an initial step in the continued rollout of Bixby functionality. In the future, Bixby will have the learning power to offer more intelligent and personalized interactions and seamless connections across more devices,” said Injong Rhee, executive vice president at Samsung

Bixby represents Samsung’s answer to competitors such as Apple’s Siri, Google Assistand and Amazon Alexa.

More than that, Samsung has promised further features such as Bixby Vision; it will allow users to point their phone at a certain object and obtain relevant information about it.

Source: cnbc.com