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Twitter to Try Doubling the Character Count for Tweets

Twitter to Try Doubling the Character Count for Tweets

After some rough recent years, Twitter decided to make the service more accessible by doubling the character count

Twitter has had a bad period in the recent years. Both monthly user and revenue growth have struggled and eventually turned into declines. As a result, stocks are down more than 60% over the past five years.

Some of the investors put the blame on the slow execution, and also on failing to build a product that appeals to a larger audience. Whatever the reasons, the company said that it is making a “big move” that it hopes will make the service more usable and appealing: doubling the character count.

“Trying to cram your thoughts into a Tweet — we’ve all been there, and it’s a pain,” Twitter said in its announcement

Even so, it is worth mentioning that despite years of frustration coming from its users, the company has stubbornly stuck with its 140-character limit so far.

On the other hand, Twitter has previously tried making additional room in its 140-limit by changing what counts as a character. For example, two years ago, they made a change that no longer counted @names in replies and media attachments. However, it was considered a disappointment.

Now, Twitter is considering testing a double character count of 280: “We want every person around the world to easily express themselves on Twitter,” the company said, “so we’re doing something new: We’re going to try out a longer limit, 280 characters.”

Source: fool.com

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