Facebook revealed in a blog post that they will soon offer a new way to watch videos on its social network called Watch
Rumors have been around for a few months about Facebook getting into TV-like shows; however, Watch looks more like YouTube. It will allow users to discover videos outside of their feed more easily, while also giving them an opportunity to create Watchlists, and an easier way to follow videos that are made by a favorite artist, brand or publisher.
Even though Facebook did not mention a specific release date, the feature is known to roll out to a limited number of users only, and video creators, in the US first.
Some users will have access to the Watch content and tab starting today. Moreover, it is known that partners who create original videos exclusively for the social network will make 55% of “ad break revenue” via Watch, giving a 45% split to Facebook.
After its last quarterly earnings update, Facebook Chief Operating Officer Sheryl Sandberg said in an interview that “We are making some early investments to create episodic content.”